Sometimes events come along that we just have to be involved with. They are the ones which we look at and think wow. Pick Me Up at Somerset House is one of those events.
Pick Me Up is an eleven day fair and festival of contemporary graphic art with illustrators, cartoonists, graphic novelists and graphic designers from around the world, who are setting up unique installations in Somerset House and running an inspiring programme of events. We heard about it through Jess Wilson, who’s done some great illustrations for us at the brewery, and then we were asked if we’d like to be involved and we had to say yes.
For us, it’s about endorsing and supporting great creative talent. Creativity is a big thing for us and we look at the work of the artists involved like we look at beer – the artists, galleries and collectives put on paper what we put into glass. Just flick through the work of those who’ll be there to see how exciting it all looks.
We also got to work with illustrator Phil Wrigglesworth, who has created a great rubber stamp which we’ll be inking cups with to serve our beer into.
Camden Town beer is available on draught for the duration of Pick Me Up via Fernandez & Wells. The fair runs from 22 March until 1 April and you can see more on Facebook and Twitter (#pickmeuplondon). You can watch live art, meet some of the great names of graphic art, see the emerging talent and take work home with you, all with a Hells Lager, complete with its own new artwork, in your hand.