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Off-Trade Marketing Manager

Every morning, we wake up thinking “we make beer for a living, how cool is that?”.  We’re ridiculously proud of what we do at Camden Town Brewery, and we have fun whilst we do it.

We were born in North London in 2010, but now can proudly say that our beer can be found in bars, pubs and restaurants all over the country – which is why we’re looking for passionate and hardworking people to join our Marketing Team. Sound good to you? Then read on!

**No agency helped needed**

About The Role:

This is a brand new role in our marketing team! Working closely with our Head of Trade Marketing, we are looking for someone to develop and deliver the Off-Trade marketing strategy across grocery and convenience.

What’s Involved:

Develop and deliver a standout marketing support calendar to support the off-trade commercial strategy
Work collaboratively with key sales stakeholders with regular meetings
Work with off-trade team and marketing team to implement the game plan in time, in full and within budget and to the highest standards agreed by the business and Head of TM
Track and manage the costs to guarantee delivery of the game plan within the budget, and put in place an effective means for measuring compliance and results of all off-trade marketing activity
Be the lead marketing contact for key off-trade customers and attend meetings as necessary. Support the sales team nurturing relations with customers and selling in our activation plans, including regular trade visits
Take the lead on creation and execution of all off-trade activations and promotions, focussing on implementation and compliance  
Develop a winning strategy for bringing fresh beer to off licences and convenience channel, and deliver standout activations and trade tools to build on the 2020 launch

Who We’re Looking For:

Ideally have 3-4 years of specialist experience in Trade Marketing/Grocery NAM in Off-Trade
Good creative judgement and understanding of brand
Proven track record of success in trade marketing – you will be able to creative develop new activations that keep pushing the boundaries, and evolve Camden in the off-trade

You will definitely need:

Experience in effective budget management and performance tracking and analysis
Great communication skills and ability to build rapport with multiple stakeholders
Good commercial understanding
Experience and understanding of the UK trade landscape
The ideal candidate needs to have a really strong understanding of the market, category knowledge, benchmarking activations
Strong organisational and project management skills

What we offer:

Competitive salary and bonus
Weekly beer allowance
Private pension
Choice of Private Healthcare or Wellbeing Allowance
Full brewery induction
Cycle to Work scheme
Run club, football team, book club
Access to Wagestream and Safestream
Opportunities for training and career progression

This role is open to all. Camden Town Brewery is an Equal Opportunities Employer, we are proud to pay the London Living Wage and to be Disability Confident Committed.

Interested?


In other news

A Telly Ad You Can Drink

Check out our fresh beer giveaway where you could win the freshest, never pasteurised BEER through your telly.

Read on