Blooming Hells Lager
Introducing our new spring lager, Blooming Hells.
April Showers do indeed bring the flowers - including hops, our personal favourite bloom. That’s why this seasonal lager is packed with hops to celebrate the greenest season, come rain or shine.
The thing is, we wouldn’t have blooms for Blooming Hells and our British beer gardens would look pretty different without bees, so that’s why we’re using our spring lager to raise awareness of the plight of British bees with our charity partner The Bumblebee Conservation Trust.
So - that’s where we (and the bees) need your help!
In every fridge pack of Blooming Hells Lager, you’ll find a seeded beer mat (or bee mat!) All you need to do is plant the beer mat in a pot or soil outside, or even in a window box, and let the wild flowers grow. This will help bees to pollinate in urban areas, that are becoming tricky habitats for our bees.
Want to see what all the buzz about?
Pick up one of our 4 can packs from our Camden Web Shop here and Sainsbury’s supermarkets. Blooming Hells Cans are also on sale at Co-op and Marks and Spencers, with 20p from every can being donated to the charity. BEE KIND, drink beer.