How young are you?

Or in other words, are you of legal drinking age? We have to ask because it’s the law. Just so you know.

Pacman Nope, I’m not quite there yet.

Check out our new look

We loved our old packaging – and it served us well – but there were a few things we thought we could improve, so we’d love it even more.

Old brand copy

Over the last few months we’ve been refining, perfecting, and scribbling on the back of beer mats to come up with our new look, and here it is! We hope you like it. As you can see, we’ve kept the important stuff, like our round logo (with a few tweaks), bold colours and strong typography but quite a few things have changed, too.

BottlesWebsite

The name of the beer, the beer style and ‘Camden’ are much clearer, and our cans match the bottles. We’ve also designed the packaging for the new formats of Pils, Gentleman’s Wit, Unfiltered Hells, IHL and Ink, which we’ll be able to make when we move to our new brewery next year (read more about that here).

CansWebsite

We’ve updated the back of the cans and bottles with more beer info and some fun stuff.

BackWebsite

And our tap badges have had a little gussy up too, so if you’re ordering at a bar, this is what to look for:BadgeBLog

In a couple of weeks we’ll also reveal a brand new website, so keep your eyes peeled for more details.

In other news

SUPPORTING AUSTRALIA

Drink beer and raise money to support the Australian Bushfire Crisis

Read on