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The Mash: 2 August

Camden Town Hells

Do you live near Waitrose? Do you love Hells Lager and USA Hells? If you answered ‘yes’ to both of these questions, then you are going to be happy with this news… You can now get Hells and USA in 180 Waitrose stores around Britain!

To celebrate the beer hitting the shelves, the first 10 people to take a picture of Hells or USA in Waitrose and send it to us on Twitter or Facebook will win a 12 pack of Camden beer!

This week we launched a new beer: Indian Summer Lager. It’s like the midpoint between American IPA and Hells Lager: pale gold, 6.4% ABV, loads of hops, dry-hopped, left in tank to cold condition for a few weeks and served unfiltered. It’s hopefully the beginning of a new core beer for us. Find it, drink it and let us know what you think. Want to see this year-round?

We’ve got some great events coming up. The first is on Wednesday 14 August and it’s the second Versus brewday (see the poster above). The first was against Doug Odell and we brewed a Baltic Porter, this time we’re taking on three of the best Italian craft breweries – Birrificio Italiano, Brewfist and Birra del Borgo – and making a hoppy Oktoberfest-style lager. From 4pm the bar is open and we’ll have 12 Italian craft beers on tap from those three brewers plus Toccalmatto. And we’ve got Gurmetti and Fundi Pizza cooking outside.

Then on Saturday 17 August we’re going to be at the Stone & Wood BBQ at Climpson’s Arch. We’re starting to distribute Stone & Wood beers in London and this is the official first pour – there’ll be four beers on tap and three of them will only be available at the BBQ.

Tank Party CTB

And then there’s the Tank Party. We can’t wait for this one… If you’ve been to the brewery then you’ll have seen the big tanks outside. They contain about 20,000 pints each, the beer is at zero degrees and we’re going to attach a tap to that tank and pour it straight from there. It’ll be the freshest beer in town! That’s on Saturday 24 August from 12pm and with a pop-up beer garden outside.

This week we’ve got Funky Chicken Van and Mama’s Jerk on Friday (both are going to be brilliant with Indian Hells Lager!) and on Saturday we’ve got Texas Joe’s BBQ in the day and Mama’s Jerk in the evening, plus Big Joe Louis on the decks.

Time for a stein of Indian Summer Lager.


In other news


Resist the bad gifts this year - Gift 'em Hells.

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